Keith Storey has nearly 30 years’ experience in business analysis and market research. Almost all this time has been spent specifically in the Sports Industry. He is, therefore, one of the world’s leading authorities on sports market research.

Keith runs the US office and manages all qualitative and quantitative research for a wide range of clients throughout the USA including sports equipment manufacturers, governing bodies and trade associations.

Keith manages the USA’s single largest sports participation study for the Physical Activity Council, which is the source of the fundamental research on sport for governing bodies & Federations; and sports equipment manufacturers across North America.

Since moving to the USA, Keith has played less golf but still tries to get out on the tennis court regularly.