Joe MutschellerResearch Analyst Joe joined the team in late 2022, bringing broad knowledge and passion for sports. In high school, Joe participated in five sports including soccer, basketball, lacrosse, wrestling, and track and field. In college, he went on to play Division III soccer at Washington College, where he helped lead his team to their…
Eric StantonSenior Director – ActionWatch Eric brings 15+ years of experience in product management, strategic planning, sports research, sales, merchandising, and marketing experience in both the US and Asia Pacific. He has a history of working with clients to design and implement effective strategies that drive their brand. Eric’s career in the sports industry began…
John LafkoffActionWatch John has been in charge of our retail panel since 2008. A surf retail veteran, he started out at Country Scruffs Clothing Company, launched operations for Gotcha Sportswear and Beach Towne Clothing and worked with Raisins Swimwear, and ran his own business with clients including Sole Technology, Yaga Sportswear, Spot Sport and California…
Robert BroachResearch Analyst Robert has been with Sports Marketing Surveys USA since it’s inception in 1999, having joined its predecessor, Sports Research, in 1996. Previous stints in the sports division at The NPD Group and with Sports Marketing and Retail Technology add up to over 25 years of experience producing high-quality primary market research products.…
Adam HileSenior Research Analyst Adam joined the team in early 2015, bringing his sport-focused experience and education to SMS USA as a Research Analyst. With his passion and knowledge of the game, Adam primarily manages tennis research for our clients in every sector of the industry. He previously worked in managerial, sales, and customer service…
Danielle SchillerSenior Research Analyst Danielle grew up in Massachusetts where she became an avid Boston fan. In 1999, she attended the Pennsylvania State University for undergraduate study. Her first introduction to research was as a freshman when she was involved in a study with her Social Psychology professor. The research looked at the argumentative styles…
Keith StoreyPresident, SMS USA Keith Storey has nearly 30 years’ experience in business analysis and market research. Almost all this time has been spent specifically in the Sports Industry. He is, therefore, one of the world’s leading authorities on sports market research. Keith runs the US office and manages all qualitative and quantitative research for…