Sports are about movements, trained, honed and practiced. And yet, understanding how people move off the pitch and how to monetise that movement remains one of the most under-used tools for venues, retailers, brands, and rights holders alike. Our movement trend data can help you change that.
How it works
- Data is tracked through GPS signals based on a representative panel of over 30 million people.
- Data points are captured in near real-time (3 day updates)
- The system delivers accurate foot traffic counts and dwell time – filter by time, day of week, and customer segments.
- Aggregate and filter by states, and regions
- Additional metrics help you track:
- Home/work locations
- Journey start point
- Time of day
- Length of stay
- Usage of public facilities with no reservation system or ticketing
- You can build your understanding of how promotions, holidays, seasonality, and events impact business.
- You can integrate numbers with consumer data (demographic, psychographic, behavioral data)
